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FREE Chapter Excerpts
 
 

Michael Anthony's
T
HE MENTAL KEYS
To
Improve Your Golf
 
 

Here are three chapter excerpts from my book The Mental Keys.

 
 

The Game Plan
Chapter 1: Desire
Chapter 4: Improve Your Chemistry

 
  View the table of contents  
     
The Game Plan  
 
The objective of this book is to make you aware how your spirit, mind and body function as a unit according to natural and universal principles. This will help you understand why and how to change your thoughts and actions to become more successful in golf, sales or whatever you desire.
 
 
I have done many one-on-one consultations with elite and professional athletes who cannot deny that when they are negative their performance immediately suffers. In the game of business and life sometimes it takes years before negative thoughts and actions take their toll. This book focuses initially on golf so you clearly understand the mind/body connection by illustrating why your negativity in any degree adversely affects your performance. Once you understand how these principles apply to golf, you can easily relate them to sales or anything else.
 
 
Since I cannot talk in person to each and everyone of you, I will use general explanations to relate The Mental Keys to you. You can arrive at your own conclusions why and how to make the necessary adjustments in your personal thoughts and actions to become more successful.
 
 
The Mental Keys that I will be sharing with you make up The Success Model which is a conceptual representation of why and how your thoughts affect the chemistry of your brain and other factors that influence your performance. The model helps you to understand how you function and what you can to do to improve.
 
 
This book takes a common sense approach to a very profound explanation of what makes you tick as a human being. The secret to success is to understand and know what works. Then, concentrate on doing the work required to improve. Most of you do not want to do the work. Instead, you keep looking for another book or method for a short cut to success rather than doing the necessary work required to improve. Think of it this way -- first you work, then you get paid. Have you ever found it to be different?
 
 
This is not a conventional book that just informs you what to do or gives you a quick fix. Rather, the information acts like a mirror and gives you a solid foundation to build on. It shows you where you are and what you have to do to move up to the next level.
 
 
This mirror works by asking you to reflect on the principles of The Success Model. You will see for yourself what changes need to be made to increase your success. Rationalization will no longer be an option, if you want to improve. Diagrams reinforce the ideas we will cover. When we finish, you will have a graphic representation of the model that you can quickly refer to as your personal success guide once you understand it.
 
 
Before we begin I want to acknowledge that you are already doing many things right. Otherwise, you would not have reached your present level of success. What I do in this book is reinforce the positive things you are doing and provide a mirror to show you exactly how you can do better.
 
 
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Chapter One: Desire
 
 
The first step in explaining The Success Model or undertaking any journey begins with desire to reach a destination or goal. Without desire you would not even get out of bed in the morning. The greater the journey to success, the greater the amount of desire required.
 
 
Before we talk about the amount of desire required to be successful, ponder on these questions. Where do your desires come from? Why do you want to improve your golf or increase your sales? Why do you want to be more successful?
 
 
It is of paramount importance that you first be crystal clear in why you desire a specific goal to increase your chances of achieving it. The best reason for doing something is because you love doing it, and it makes you happy. This seems to be a very straightforward answer and one that makes sense, right? Now, ask yourself, "Are there any constraints that limit my desires?" If you lived in a vacuum, there wouldn’t be any limits or barriers to interfere with your desires or goals.
 
 
Since we live in a very orderly universe, we must limit our desires to stay within natural and universal laws, or suffer the consequences that our misdirected desires create for us. You will learn where your desires come from, and what constitutes a positive or negative desire as you become familiar with The Success Model.
 
 
At this point, assume that your desires are positive and in proper alignment. Now, how much desire is required to reach your goals? The strength of desire needed is in direct proportion to the degree of success you wish to attain. If you desire to be the best golfer or salesperson in the world, you need to have the strongest desire. On the other hand, if you only want to be mediocre, you only need a mediocre desire.
 
 
On a scale of 1 to 10, 10 being the highest, your level of desire must be a 10 plus if you expect to be the best at whatever you choose to accomplish.
 
 
The following story will help you relate to what a desire of 10 plus is.
 
 
Once upon a time, a Zen student asked his master when he would reach enlightenment. The Zen master replied, "When your desire is strong enough, you will attain enlightenment." The frustrated student, who had spent years studying under the master, felt his desire was already sufficiently strong. The master, sensing this frustration, led his student to a pond to teach him a lesson on desire.
 
 
When they were waist high in the water, the master asked the student to kneel down. Then, the master held the student by the shoulders and submerged his head under the water. As the seconds without air became minutes, the student desperately needed to breathe. He tried to raise his head above the water’s surface. The master relentlessly kept his student’s head firmly under the water.
 
 
After a great struggle, the student finally broke away from his master’s steel grip and caught a breath of air. The student grasping for breath cried out at his master, "Are you trying to kill me?" The master sternly replied, "When your desire for enlightenment becomes as strong as your overwhelming desire to breathe was, you will find enlightenment."
 
 
When our lives are at stake, we use all our resources to stay alive. Unfortunately, during our daily lives we use only a small part of the energy available to us. Look into the mirror and reflect on these questions. How strong is your desire to reach your goals? Are you willing to pay the price required to succeed? If you know of changes you can make to improve and are not making them, your desire is not a 10 plus. Do not let that discourage you. If you truly want to reach your goals, your desire can be strengthened just like a weak muscle can be made strong with exercise over time.
 
 
Is it possible to have a desire of 10 plus? Yes, but very few people do. If you look at the individuals at the top, you will find that they all share an extreme desire to be successful. They are very focused, hard working and extremely driven to reach their goals.
 
 
How to strengthen your desire will be explained in Chapter Five: Your Tape, where you will be told what you are up against when you try to change or improve yourself. Change is never easy.
 
 
If you have the urge to jump ahead and read Chapter Five, I recommend reading this book in sequence to get the most out of The Success Model. However, if you wish to read ahead, I will meet you at Chapter Two: Goals, which look at the two different types of goals that help you improve your golf, increase your sales, or be more successful in your chosen endeavor.
 
 
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Chapter Four: Improve Your Chemistry
 
 
It is critical to conceptually understand that your brain actually secretes chemicals corresponding to your positive and negative thoughts. The resulting chemistry of your brain’s cranial fluid influences all your natural abilities and functions. This, in turn, determines how well you perform in everything you do because your brain is a powerful computer. The power and efficiency of your wonderful personal computer increases dramatically by optimizing the chemistry of your brain’s cranial fluid, which allows you to enter the "zone".
 
 
I am not going to explain the specific details of your electrochemical nervous system and list the numerous biochemicals that affect your behavior and performance. This book takes a common sense approach to a very profound conceptual explanation of what makes you tick as a human being. The details are not that important. The concepts are!
 
 
How many of you know the chemical composition of the gasoline that powers your automobile or how the engine in your car works? You know that if you turn on the key and step on the gas pedal, your car runs. If not, you take it to a mechanic to have it fixed. You know that if you put water in the gas tank, your car will not run. It is not necessary for you to become a chemist or a mechanic to drive your car as long as you understand the basic principles. It may be nice to know the details, but unless you want to be a chemist or a mechanic is it worth the time to learn?
 
 
The same is true of your electrochemical nervous system. It may be interesting to know the details. However, do you really have the time or desire to get a Ph.D. in neurobiochemistry, like Doctor Michael Raleigh at the Department of Psychiatry and Biobehavioral Sciences at UCLA School of Medicine in Los Angeles, CA? Doctor Raleigh specializes in the neurotransmitter serotonin. While he experiments primarily with monkeys, he did tests with athletes and fraternity members at UCLA. His research supports the findings that higher levels of serotonin in the blood correlate to higher performance levels and changes in behavior cause serotonin levels to change.
 
 
When I shared The Success Model with him in 1984 while I was in Los Angeles for the Olympics, he agreed that my model made sense and confirmed that I was going in the right direction. Instead of doing my research in a medical laboratory, I field tested The Success Model in the pragmatic arena of athletic competition and business where the bottom line is measured by tangible results. The model works! All you have to do is use it and experience the results.
 
 
Your mind and body function together. You cannot deny that whenever you are thinking negative while playing golf, your performance immediately suffers. In the world of business, it may take months or years before your negativity catches up with you, but, in time, it will in one form or another. Once you understand the basic concepts and how the model helps improve your golf, it will be easier to apply the model to business and sales.
 
 
During 1983-84 while working with athletes at Stanford University, I asked the late Dave Schultz, who was a world class wrestler, what he was thinking while competing. A smile came to his face. Then, he asked me whether I wanted to know when he was winning or losing. I replied, "Both."
 
 
He told me, "When I’m winning, I’m not thinking." He was operating on instinct. "When I’m losing, I’m worried and trying to think what to do next." Negative thinking caused him to react much slower than when he wrestled instinctively.
 
 
Since that time, I always ask the athletes who I work with: "What are you thinking about when you are performing at your best?" The answer is always the same: "I’m not thinking." They are operating on instinct. If you ask yourself that same question, I bet your answer is the same.
 
 
Athletes live and die by the performance of their bodies. They easily relate to the concept that their negative thoughts cause their brain to secrete chemicals that immediately impair their performance. This awareness helps them to be more objective and positive when dealing with challenges.
 
 
A good metaphor to help you understand the influence of your brain's chemistry on your performance is a fine-tuned racing engine. Those engines, designed to run on super high-octane gasoline, sputter when using regular gasoline.
 
 
This is similar to what happens when you are negative. You put low- octane chemicals in your brain, causing your performance to suffer. When you are positive and operating on instinct, your brain, metaphorically, secretes super high-octane chemicals and your performance excels as you enter the "zone".
 
 
Your brain receives input through your five senses. Whenever you ‘see’, ‘hear’, ‘feel’, ‘taste’, and ‘smell’ something (stimuli), it enters your nervous system as an electric impulse through a neuron (nerve cell). Once the electrical message reaches the end of the neuron (called a synapse) the electrical impulse/message converts into a biochemical (called a neurotransmitter). Then, this chemical message converts back into an electrical impulse/message when it reaches the next neuron. This process repeats itself over and over until the message reaches the brain and is acted upon.
 
 
In reality you have an electrochemical nervous system. As the chemicals change, the messages change and your performance varies accordingly. When you are positive and operating on instinct, your brain, metaphorically, runs on super high-octane chemicals. Your performance excels.
 
 
It is important to realize that your electrochemical nervous system is an alternating electrical current that generates an electromagnetic field. The strength and quality of your electromagnetic field is felt by those around you. That is why athletes who exude confidence intimidate and weaken their opponents, even before the competition begins. This is true in all human interactions, especially in sales. We will talk more about the importance and power of the electromagnetic fields your thoughts generate in this chapter and in Chapter Ten: The Law of Cause and Effect: Theory or Reality?
 
 
You can increase your performance and success by consciously adjusting the chemistry of your brain's cranial fluid. This fluid is affected by your thoughts, diet/nutrition, exercise, rest, environment and physiology.
 
 
Your thoughts, diet/nutrition, exercise, rest, environment and physiology have a positive or negative impact on your brain’s chemistry which affects how well you perform and function. To become more successful part of the process is to consciously work on increasing the chemistry of your cranial fluid so your brain can perform more efficiently and at higher levels.
 
 
The next chapter explains what you are up against when you try to change or restructure your thoughts and actions. Before moving on, please note the graphic additions to The Success Model which address the ideas presented in this chapter.
 
 

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  “What you explained in two hours took me over twenty years to learn”  
 
-Linda Vollstedt
 
 
Women's golf coach 
Arizona State University

_________
 
 
 
  "Although I have quickly read your book only once, so far I am averaging a full 8 to 10 strokes better AND winning the pressure bets."  
 
-Bob Grass
 
 
Manchester, MO
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  "As an editor of a golf publication,  I have to say that your Mental Keys book is one of the best self help products (books, videos, aids et al) I've ever come across.   Great job!"   
 
- Paul Daly
 
 
Editor GolfBoston.com
____________
 
     
  "It's been a tremendous help. Today, I didn't shoot what I wanted, but I still hung onto it and came in with a good score" (which was a 66)  
 
-Vic Wilk
 
 
Professional Golfer, Buy.com tour (formally know as the Nike tour)
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  "You keep the golfer 'in the now' which is why the book is so valuable. I am endorsing your Mental Keys."  
 
-Dana Bates
 
 
LPGA Teaching Professional, LaQuinta C.C.
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  "I believe this way of thinking can benefit anyone with a desire to succeed. It's working for me and I hope you put it to work for you.”  
 
-Todd Demsey
 
 
Professional golfer
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© Copyright 2000-2002 by Michael Anthony.  All rights reserved.
 
 
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Email mike@mentalkeys.com Phone (415) 868-0338
 
 
PO Box 1097, Bolinas, CA 94924